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What it got wrong: whitespace we appreciate that yahoo! has thousands of articles under dozens of categories to offer. But in an attempt to showcase this variety of content, its homepage becomes overwhelming. One problem is whitespace. While there's almost too much negative space above the fold (at least on the desktop version), there's too little as you begin scrolling. This, combined with the small font size, affects the readability of the homepage. Various ads also contribute to a feeling of claustrophobia and confusion. As a result, instead of browsing the different content on the site, users might decide to exit and go to another news site. Those were just 6 of the many ads our team saw this year. We are able to learn something from each of these campaigns, whether it's good or bad. We are looking forward to seeing what creative campaigns we'll see next year. Want to get more articles like this directly in your inbox? join thousands of other marketers. Subscribe today!. There's unique brand voice, and then there is wendy's. The company has taken to witty sparring matches on twitter, and the risk is paying off. Wendy's has won accolades from customers and
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42 Powerful Local Marketing Ideas That Work ( Examples!)
Home — blog — 42 powerful local marketing ideas that work (+examples!) local business owners know digital marketing is critical. Unfortunately, many don’t sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more—and with ever-changing trends, there are always ways to come up with new ideas. Yet as a business owner, it can be hard to come up with those new ideas. That’s why we’ve created this guide, which will cover local marketing suggestions and tips in four overarching categories:. According to nectafy , 88% of people who search for a local business visit it within 24 hours. This percentage is really impressive and means that discovering a local company is an incredibly vital step in the customer journey. Therefore, the main aim of local marketing is to increase the brand awareness of consumers who live nearby. Below we provide 6 ideas for small businesses to attract more potential clients to their company. Partner with other companies in the area. Building strong networks is especially important for small businesses and can help them
read more →31 Impressive Content Marketing Examples You Can Use Today
Dove is a veteran in cause marketing. The brand’s campaign for real beauty (launched in 2004), which challenges stereotypes of what constitutes beauty in a woman, still gets talked about today. Their more recent project #showus campaign is a collaborative project carried out in association with getty images and girl gaze. The concept is a library of female-identifying and non-binary individuals, raw and unfiltered, from 200 photographers across 41 countries. As of now, the library has more than 14,000 photos, and more continue to be added regularly. The images can be licensed out for creative projects. The campaign has had a far-reaching impact globally since its launch by simply leveraging ugc (user-generated content). Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. 14. Blendtec let’s start with blendtec, whose viral videos prove there’s no such thing as a boring industry – if you can tap into what hooks your audience. Blenders might not sound that interesting, but they become a heck of a lot more so when you put weird stuff in them. The will it blend video series put the company on the map and
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Make An Instructional / How-To Video
A how-to video lets you showcase your expertise. Answer a question you hear a lot from your customers or share an insider tip based on your industry expertise. Share it on social media and youtube too, where potential customers are searching for answers. You can also share your expertise with a list or step-by-step instructional video. Webinars can be a powerful marketing tool. They can be live or pre-recorded instructional videos, typically longer in lengths, which provide in-depth knowledge on a certain subject. For example, an accounting firm may offer a webinar to help people with their taxes. A software provider may hold a webinar to provide a deeper dive into the inner workings of their product. Most webinars are usually live-streamed with viewer participation. Later, they can be offered as a downloadable content piece on your website. They may have a more demanding creation process than other types of video, but don’t dismiss them. Video is arguably the most engaging form of content. If a picture is worth a thousand words, what’s a video worth? (unless you have a script of course!) you don’t need to create anything elaborate, that’s because social media has revolutionized the way
read more →Is Your Business Being Found Online?
2. Insert your own photos, customize text, and proof online. 3. Choose a mailing list, select a shipping option, and check out. My marketing matters offers various innovative print marketing products, including custom print programs, on-demand marketing materials, all through our design portal. Our top products include postcards, brochures, business cards, door hangers, and custom listing presentations. According to statistics listed by hub spot , an inbound marketing and sales software company, 50% of consumers searching on mobile devices are looking for local results. On top of that, 61% of those searches ended with a purchase! if your landscape business had an online presence, you could, should, and would show up in those local search results and be a part of that 61%. So how do you get there? search engine optimization and advertising of course! sounds like rocket science. Here's the skinny at high level. If and when you build your website, make sure you're using words that relate well to people's search terms. Need to Improve Your Marketing Strategy? Here’s How As the coronavirus continues to impact business revenue, many companies are pulling back on their marketing dollars. Unfortunately, that decision could have a negative long-term
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