More Articles Like This
by Admin
Posted on 09-07-2023 09:11 PM
What it got wrong: whitespace
we appreciate that yahoo! has thousands of articles under dozens of categories to offer. But in an attempt to showcase this variety of
content
, its homepage becomes overwhelming.
One problem is whitespace. While there's almost too much negative space above the fold (at least on the desktop version), there's too little as you begin scrolling. This, combined with the small font size, affects the readability of the homepage. Various ads also contribute to a feeling of claustrophobia and confusion. As a result, instead of browsing the different content on the site, users might decide to exit and go to another news site.
Those were just 6 of the many ads our team saw this year. We are able to learn something from each of these campaigns, whether it's good or bad. We are looking forward to seeing what creative campaigns we'll see next year. Want to get more articles like this directly in your inbox? join thousands of other marketers. Subscribe today!.
There's unique brand voice, and then there is wendy's. The company has taken to witty sparring matches on twitter, and the risk is paying off. Wendy's has won accolades from customers and media alike for removing the filter that we normally see. When a brand decides to stop talking like a brand, they have to walk a fine line between “being genuine” and “trying too hard. ” wendy's has managed to toe it perfectly by aiming their sass at competing corporations, not customers. A quick google search will show you thousands of articles written about the company's social media presence.
More than 4000 people die every day because of contaminated water and unicef wanted to change this. They used guerilla marketing to create awareness regarding this. In 2009, unicef installed a “dirty water vending machine” in new york’s union square. This machine offered a selection of dirty water ranging from malaria, typhoid, and cholera to other diseases plaguing the communities lacking the supply of clean drinking water. For a donation of $1 to unicef’s cause, you could get a bottle of brown unfiltered water with nasty particles floating in it. They informed that every $1 could provide a child with clean drinking water for about 40 days.
1. Kendall Jenner Pepsi ad
kendall jenner x pepsi
sometimes you manage to get that one it girl to work for your brand, you think of an impactful ad that will tackle social issues and yet your campaign ends up creating a huge bad buzz. This is what pepsi had to deal with in 2017 after releasing an ad with kendall jenner. In this ad, the famous model can be seen at a protest handing out a can of pepsi to a police officer.
What might look like an engaged campaign didn’t sit right for many people. many people quickly criticized the brand and kendall jenner for this ad.
Source: nytimes pepsi acutely realized that 2017 was a big year for political activism. What pepsi didn’t fully grasp is that political activism is predicated on taking direct, authentic stances and that consumers don’t love it when marketers use watered down versions of their politics to prop up a brand. In short, pepsi made quite an error in judgment in what became one of the biggest marketing fails of 2017. The notorious pepsi advertisement features groups of young people walking down a street for unclear reasons — holding signs that say ambiguous slogans such as “join the conservation” (which one? we’ll never know) and “love.
We'd have loved to have been in on this creative meeting. The end result of which was arguably one of the most spectacular marketing fails of the year. Pepsi wanted to equate their product as a culturally unifying force. Ok, not a bad goal for your campaign. But what happened next must have been fun to see. “hey, let's get reality show star kendall jenner, and we can have her settle a black lives matter standoff between protestors and police by offering a police officer a can of pepsi. ”the result? outrage. The spot was ridiculed on social media, parodied on snl, and quickly pulled.