31 Impressive Content Marketing Examples You Can Use Today
by Admin
Posted on 09-12-2022 05:09 PM
Dove is a veteran in cause
marketing
. The brand’s campaign for real beauty (launched in 2004), which challenges stereotypes of what constitutes beauty in a woman, still gets talked about today. Their more recent project #showus campaign is a collaborative project carried out in association with getty images and girl gaze. The concept is a library of female-identifying and non-binary individuals, raw and unfiltered, from 200 photographers across 41 countries. As of now, the library has more than 14,000 photos, and more continue to be added regularly. The images can be licensed out for creative projects. The campaign has had a far-reaching impact globally since its launch by simply leveraging ugc (user-generated content).
Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. 14. Blendtec let’s start with blendtec, whose viral videos prove there’s no such thing as a boring industry – if you can tap into what hooks your audience. Blenders might not sound that interesting, but they become a heck of a lot more so when you put weird stuff in them. The will it blend video series put the company on the map and resulted in a 700% increase in sales in a three-year period. Today, blendtec’s youtube channel has more than 800,000 subscribers, and the campaign’s still going strong, with videos regularly attracting hundreds of thousands of views.
What is internet marketing? commonplace in today's world, internet marketing is any kind of marketing that takes place online. It’s the opposite of offline marketing [number 100]. It’s quite a broad term, since it covers a wide range of marketing practices, such as content marketing, seo, ppc and email marketing. For clarity, internet marketing is the same thing as online marketing [see number 104]. Need internet marketing examples? check out the john lewis website. The home page doesn't mess around. It knows full well what it wants to sell… and how. What about internet marketing resources? a step-by-step guide to internet marketing.
Conversion Rate Optimization Blog
B2b marketers are reaping the benefits of email marketing — nearly 65% report having an email strategy in their marketing mix helped them reach their business goals.
Leveraging email marketing allows you to promote new blog articles to subscribers, and send newsletters, recommended new advanced content pieces, and the like to those who have opted in to email communications. The convenience of email access encourages recipient engagement, and workflow automation makes it easier than ever for marketers to provide prospects and customers with the right content at the right time. Email marketing is effective because campaigns:
reach targeted audiences and encourages conversions.
David lees | getty images however, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? how do you boost visibility and increase sales while sustaining a profit with a converting offer ? today, with so much vying for our attention from social media, to search engine optimization , blogging and pay-per-click advertising, it's easy to see why most are ready to pull their hair out. The truth is that what got you to this point in business is likely not going to get you to the next level.
What should a content strategy include? while making all your plans for different channels, make sure to include a/b testing as a default. Create two versions of your ad campaign, or two differently-formatted blog posts, and see what people respond to the best. A/b testing on your website is a great way to increase conversion rates. You can test almost everything, focusing on elements like your call to action, headlines, and site speed to show you what people respond to. Including testing in your content strategy from day one will help you get the results that you want.