Is Your Business Being Found Online?
by Admin
Posted on 09-12-2022 01:09 PM
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Insert your own photos, customize text, and proof online. 3. Choose a mailing list, select a shipping option, and check out. My
marketing
matters offers various innovative print marketing products, including custom print programs, on-demand marketing materials, all through our design portal. Our top products include postcards, brochures, business cards, door hangers, and custom listing presentations.
According to statistics listed by hub spot , an inbound marketing and sales software company, 50% of consumers searching on mobile devices are looking for local results. On top of that, 61% of those searches ended with a purchase! if your landscape business had an online presence, you could, should, and would show up in those local search results and be a part of that 61%. So how do you get there? search engine optimization and advertising of course! sounds like rocket science. Here's the skinny at high level. If and when you build your website, make sure you're using words that relate well to people's search terms.
Need to Improve Your Marketing Strategy? Here’s How
As the coronavirus continues to impact business revenue, many companies are pulling back on their marketing dollars. Unfortunately, that decision could have a negative long-term impact.
Why? because now, more than ever, customers crave to feel a connection with the companies where they do business. A strong marketing strategy allows your company to:
build relationships and connect with your ideal customers
create awareness in the marketplace
measure the financial impact of your marketing tactics
achieve annual business and sales goals
by investing in marketing, your company can continue to grow while managing the economic uncertainties; and as the economy begins to stabilize your company will rise to the top.
When you hear the term “marketing,” what comes to mind? based on what you know about marketing right now, what one word would you use to describe it? take a moment to write it down. We’ll come back to it shortly. Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.
The survey highlighted six specific attributes of the most mature organizations in terms of brand marketing. A clearly defined strategy and brand value proposition. Amplifying companies are twice as likely as companies in the nascent category to view their brand value proposition as effective and powerful. Those with strong brands show a 74% higher return on their brand marketing investment, and hold a 46% larger market share, than weaker brands. A strong focus on measurement. Amplifying companies are not only more proficient at measurement, but they measure a wider range of performance metrics. They assess about 50% more kpis than nascent organizations, and they’re significantly more likely to measure impact after a customer purchase with metrics such as customer advocacy and loyalty.
The marketing value chain as mentioned in a previous post, "empassioned marketing through the value chain" is my company’s payoff line, or tagline and it embodies my personal belief about what marketing should represent in each company. It also talks to the role i believe a marketing strategy consultant should play in a company. We should not be permanent, we should help identify gaps and opportunities and then leave behind knowledge and processes that can be built on by employees in the company, hence the “empassioned” part of the tag line. Knowledge leads to confidence and confidence to passion with a sense of empowerment, thus empassioned.